Department of Information & Public Relations (DIPR) acts as an important channel between the State Government and the people of the state.
The department is constantly working towards the dissemination of information to the people in regard to policies, public welfare decisions, schemes of the government. The main responsibility of the department is to publicize these schemes to ensure that maximum people are able to avail the optimum benefits of these schemes. The public welfare schemes of the Govt. are publicized through different means like display ads, short films, TV ads, radio ads, audio/visual vans, hoardings etc.
The dept. also uses various public relations levers like press releases, special articles, publications, press conferences, exhibitions etc. to ensure effective communication of Govt. initiatives. In addition, it is also the department's responsibility to convey the public sentiment & reactions, especially regarding grievances back to the government.